Wednesday, July 24, 2013

Slave Surfwear; Kauai's Hawaiian clothing legend

Dave the Slave is a guy that coined that name by working so hard on tile and stone contracting, making sure that he could take one awesome surf trip every year. One year that trip was in Nicaragua, and he sent a picture of him shredding there back home. After his buddy wrote "slave" as a funny caption on the return email, the idea for a whole product line festered quickly in his brain.

There are plenty of surf entities and lifestyle brands these days that are a dime a dozen, but this is not one of them. To get a brand to stick out, the graphics or drawings they stem from have to be original. A circle with some type thrown in won't do; something truly representative of the spirit of the surf and the pristine feel of the entire island is needed. These designs make you think of the islands, and all the extreme sports that are plausible in paradise.

Too see their list of apparel and story, click

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